10 Basic SEO Tips To Get You Started – Business Insider
The more directories your small business is listed on, the better it is for your website. Make sure that you always put your website’s URL on the listings, and use the same exact name and address information. Even small differences in your business information can have a negative effect on your SEO. It usually takes a few weeks for the directories to review your listing and post it, but over time, they add up and are vital to your small business SEO!
Why You Need To Know SEO Basics, Even If You Outsource
The visible text around your images is valuable for SEO: MarketPosition suggests adding captions to all your pictures and being descriptive with the text in immediate physical proximity to your images. CONTENT Your content needs to be fresh — updating regularly and often is crucial for increasing traffic. “The best sites for users, and consequently for search engines, are full of oft-updated, useful information about a given service, product, topic or discipline,” MarketingVox explains. One way to ensure that your site gets new content on a frequent basis is to integrate a blog.
You want to have a working knowledge to know when something sounds off base, when to probe and when to seek a second or third opinion. You may need to translate SEO-ease to your company language. As a former in-house SEO, I can appreciate the value of having a working SEO knowledge that allowed me to chime in with a translation from an SEO consultant to the lingo that we used internally. This is extremely useful when you need something to resonate to foster change. How do you quickly learn the basics when youre busy with a million other things? You dont need to spend months studying SEO; you just need a quick way to gain a very strong grasp of the basics. Here are some simple things you can do to get up to speed quickly. Engage an SEO consultant for in-house training so that you can learn the fundamentals. This could be training conducted by your current, or you could reach out to someone new for a fresh perspective, new insights and to confirm that what your agency is telling you, is in sync with others in the search engine marketing industry.