Search-friendly URLs Make your URLs more search-engine-friendly by naming them with clear keywords. SEO Consult explains: “For instance, its easy to understand what http://www.puppyfun.co.uk/puppyhealth/vitamins would contain. Its less easy to understand if the in-house classification system of the business is used, for example http://www.puppyfun.co.uk/11789/s201.htm. A dynamic URL is similarly off-putting, even if it contains recognisable words: http://www.puppyfun.co.uk/search/?s=health. Avoid Flash Flash might look pretty, but it does nothing for your SEO.
Six Must Have SEO Basics
You can use Open Site Explorer to determine which page has less links. 2. Title The title is one of the most important on-page SEO factors so make sure you get this right. Generally, you want all of your titles to have your target keywords in the front and have the site name in the back. For example, look at how Zappos structures their title: Shoes, Clothing, and More | Zappos.com Follow this structure and you cant go wrong. 3. Breadcrumbs and Related Links Internal links help structure the strength of inner pages so take advantage of them. Think of your site as an ant hill with water pouring down the tunnels. Ideally, the water would flow through all the tunnels to fill them all up.